Marketing coverage from Cannes Lions shows **OpenAI** presenting its four-month-old **ChatGPT ads** product as a context-driven, mid-funnel ad channel aimed at "super intentional" users. Marketing Dive quotes OpenAI ads head **David Dugan** saying users come to the app "with a job to be done." Semafor reports the company has thousands of advertisers across **seven** test markets and is pursuing an ambitious **$100 billion** ad-revenue target for the decade; Semafor also reports that ChatGPT ads launched in February for free and "Go" tiers. Binance and other outlets report that roughly **20%** of ChatGPT queries carry direct commercial intent, a statistic OpenAI used in Cannes pitches, per coverage.